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BACKGROUND Inforce was established in 2009. They provide core systems migration, implementation, development, Q/A (Quality Assurance) and other IT services to the P&C insurance industry. They [...]

Where do you stand?     As polarization becomes more embedded in American culture, the Pew Research Center conducted a segmentation study that is extremely contemporary and relevant to this [...]

By now marketers know the Millennials quite well. Their desires for experiences over products, authenticity, and to rent, share, and barter rather than buy have become well known and documented. [...]

With Baby Boomers working at older ages and Generation Z (also known as the iGens) coming of age as adults in the workforce, we now have the unprecedented situation of four distinct generations [...]

Everyone’s torn this way and that. It’s easy to lose concentration or to find yourselves prioritizing the wrong things. If your brand feels like it’s drifting, here’s 6 sure signs that you’re not [...]

  Very often when doing research and branding, the most difficult, meaningful fact or truth to uncover is that which is most obvious. In some cases we know too much and we have established [...]

The growth of social communities has created the opportunity for brand-building to move from marketing and sales alone to ALL your employees. Who better can be your brand ambassadors? Whether [...]

From a branding perspective, family business are different by nature of presence, influence and control of family members and their inherent legacy. The brand should provide all the assurances [...]

Family-owned businesses account for 90% of US companies, 62% of employment and 78% of new job creation. About 35% of Fortune 500 companies are family-controlled and represent the full spectrum of [...]

BACKGROUND Founded in 1938, Kichler today is one of the leading brands for decorative lighting (interior and exterior), landscape lighting, cabinet and accent lighting and ceiling fans for both [...]