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I came across a research study recently that further demonstrated the challenges in advertising development and measurement using research.  The study compared recall of an advertisement between [...]

BACKGROUND Ohio University, founded in 1809, is located in Athens, OH. The main campus has approximately 23,000 students and five other campuses have approximately 10,000 additional students [...]

BACKGROUND Landscape Management is a property of North Coast Media. This trade magazine evolved to its current form in 1999 and focuses solely on helping green industry professionals grow their [...]